Yahoo! Launches “Direct Display Builder” in India Technical Devices

Yahoo! Launches “Direct Display Builder” in India

Written by Emma McAlpine on June 23, 2011 – 8:49 pm

Yahoo! Inc has launched Direct Display Builder in India. This new search service places a preview of the most relevant search result as soon as you start typing the search term; somewhat similar to Google‘s Instant Search feature. Thus, if you enter the search term “Mumbai weather”, a small box will open, showing the weather in Mumbai, even without you having to press [ENTER].

Yahoo! Direct Display Builder

Amit Dayal, Vice President (Engineering, Search and Marketplaces Group), Yahoo! said, “DD Builder currently supports 15 categories, including movies, celebrities, stocks, weather, news, shopping and locals in India. Our idea is to at least double it here, and to 200 in the US soon. You will see a larger set of rich categories to smaller ones“. He also said that the company had tied up with Nokia last year to introduce the mobile phone maker’s digital mapping arm Navteq‘s maps in the US later this year. When asked about the same for India, he said, “While Nokia will be the backend for the maps, we will be building the user experience. It s a global strategy and if it (maps) were to be offered in India, the partner will be Nokia“.

Also, Yahoo! plans to launch Search Direct, which is a tool combining content and structured data, by the end of this year. It is interesting to note that the search provider has been on a feature-launching spree of late, which may have helped increase the number of people using Yahoo! by 1.7% from April (17.5%) to May (19.6%), whereas competitors Google and Bing registered a negative growth of 0.84% and 0.74% respectively.

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